ARTIST STATEMENT
I blend Extended Reality (XR) with AI-generated imagery to create a new photographic medium, and question how this technology could shape culture and the natural world. As XR becomes mainstream, digital overlays will become integral to our daily snapshots. With additional AI integration, our senses will increasingly be driven by machines. As these machines learn to alter what we see, what could they make us think, feel or do?
ABOUT THE ARTIST
Based between London and the island of Madeira, I create surreal, timeless images. My documentary filmmaking background created a passion for exploring the darker side of humanity, but within a minimalist style. To distill the complex into the simple. I love to incorporate the story behind the images - creating films and composing music to accompany my images.
Always embracing emerging technology, I’m first fine art photographer to use Extended Reality (XR) as their medium. I add synthetic subjects to the real world in real time, without relying on post-production. Drawing inspiration from futurist philosophy, cinematic effects, and natural landscapes, my work explores the fusion of past, present, and future.
Past clients include: Adobe, Esquire, NHS, Moneyweek, Samaritans, Diabetes UK, Parkinson’s UK, Climbing Hangar, Alzheimer’s Society, Dignity in Dying, Versus Arthritis, Colin Hoult, Max & Ivan.
For collaborations or commissions - get in touch.
Teaching a Filmmaking Workshop at Google, London UK.
C.V.
2024 XR FINE ART PHOTOGRAPHER
MONUMENTAL Series - Supported by Adobe
2020-2024 Mobile Photography and Filmmaking INSTRUCTOR
Taught charities including Friends of the Earth, Anthony Nolan, Mencap, MSIF, United Response. Run the mentorship programme at charityfilmschool.com. Teach mobile photography at shootful.co
2010-2024 Filmmaker and Photographer
Clients include: Esquire, NHS, Moneyweek, Samaritans, Diabetes UK, Parkinson’s UK, Climbing Hangar, Alzheimer’s Society, Dignity in Dying, Muscular Dystrophy, Versus Arthritis, Colin Hoult, Max & Ivan. Work featured in Magazines, Outdoor Campaigns, Web and Social Campaigns & Live Exhibitions inc. Royal Albert Hall and Leicester Square Theatre.
2009 - 2024 Music Composer and Producer
After studying music at Paul McCartney's University (Liverpool Institute for Performing Arts), I've produced UK bands and composed music for short films, contemporary dance, theatre and comedy shows.